The House of Public Affairs

The Public Affairs consultancy hbpa supports companies, trade associations as well as institutions with their strategic communication towards governments, parliaments and the public.

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Services

Strategy Development

hbpa creates tailor-made Public Affairs strategies that are based on a thorough analysis of political developments and processes and reflect our customers’ targets and topics. Consequently, we also provide our customers with advice regarding (re-)positioning, issue management and digital transformation.

Services at a glance

Strategy Development

  • 360-degree analysis of the political, competitive and social media environment
  • Conception and moderation of strategy workshops
  • Strategy development including scheduling, planning of measures and resources
  • Development of innovative communication formats
  • Long-term support of our customers’ strategy implementation
Current references

Policy Analysis

hbpa’s team of policy experts is systematically and continuously observing legislative procedures relevant for our customers. Additionally, hbpa follows opinion-forming processes in the media and the social networks.
The results of our monitoring are summarized in customer-specific weekly, bi-monthly or monthly reports which are accessible through a customer-login on this website (test login on request).

Services at a glance

Policy Analysis

  • Monitoring of legislative processes (federal / state / EU)
  • Social media screening (Twitter, Facebook, etc.)
  • Issue research and analysis
  • Summaries of expert hearings, panel debates and press conferences
  • Reports via email or through our customer login; ad hoc news via email or messengers (e.g. WhatsApp)
Current references

Stakeholder Management

Crucial for a better understanding between businesses and politics are direct and topical talks. hbpa organizes individual “1:1”-meetings between business representatives and political decision-makers. Additionally, we also prepare and follow-up on these conversations.

Services at a glance

Stakeholder Management

  • Stakeholder mapping: identifying relevant actors in government, parliament and state agencies
  • Stakeholder profiling: profiles and evaluations of political decision-makers
  • Prioritization of contacts depending on the respective public affairs strategy
  • Conception and support of company or site visits with MoP from the respective constituency
Current references

Content Creation

Content and its appealing delivery (“story telling”) are the basis of any modern political communication. hbpa plans and creates narratives, position papers as well as booklets on special topics, in print and digital form. Layout and design are created in cooperation with selected creative partners. We further support our customers with the distribution of their publication by creating mailing lists and cover letters

Services at a glance

Content Creation

  • Position papers - Political issue brochures
  • Factsheets, booklets on special topics, newsletters
  • Company and association reports
  • Webpages (concept, text)
  • Ghostwriting (speeches, essays, etc.), text editing 
Current references

Platforms & Dialogue

Focused event formats stimulate the exchange between entrepreneurs, parliamentarians and government representatives as well as the society as a whole. hbpa plans and organizes events of various degrees and thus increases the customer’s visibility in the political space. Important factors that contribute to the events’ success are content relevance and an appealing setting.

Services at a glance

Platforms & Dialogue

  • Topic-based breakfasts, round-tables, panel debates, parliamentary evenings
  • Innovative formats such as pitches, fish-bowls, etc.
  • Special formats for MOP staffers
  • Overall concept, acquisition of guest speakers and moderators
  • Complete organization - Social media coverage (Facebook, Twitter, Periscope, etc.)
Current references

Social Media Management

Social Media and digital channels have become an inherent part of political communication. In order to be noticed by the digital public and take part in the debates one needs to have a clear Social Media strategy, relevant content as well as a professional appearance.
hbpa analyzes the customers’ digital environment and develops target-oriented issue- and posting-strategies for Facebook, Twitter, etc.

Services at a glance

Social Media Management

  • Analyzing and monitoring of relevant social media environments (participants, topics and trends)
  • Creation of customer-specific social media strategies (target groups, content, channels)
  • Conception and development of social media presences (Facebook, Twitter, Blog, etc.)
  • Composing of social media content plans (topics, occasions, messages)
  • Continuous editing of the various platforms and social media channels
Current references

Blog


Hardly noticed by the public, the European elections are approaching. The polls all point to an increasing variety of parties in the EP - together with a rise in eurosceptic factions. One thing is certain: advocacy at the EU level is growing more complex.



More own posts

The grand coalition after carnival season: The beginning of the end?

11 March 2019    Dr. Hans Bellstedt, Founder and Managing Partner, hbpa

Digital Health: "Disrupt yourself" not "keep it up!"

14 February 2019    Dr. Tobias Weiler, hbpa expert partner for Life Sciences & Health Care

Hans Bellstedt Public Affairs (HBPA) GmbH joins Nextlaw Public Affairs Network

7 February 2019    Dr. Hans Bellstedt, Founder and Managing Partner, hbpa

hbpa in dialogue archive

How can the reduction of coal-based energy generation be achieved in a responsible manner? A reply by Dr. Anja Weisgerber, Climate Protection Officer of the CDU in the German Bundestag, to the guest commentary on the same topic by Lisa Badum, speaker for climate politics for the Greens in the German Bundestag.



More guest comments




guest comments archive

People

At hbpa we are committed to shape the dialogue between business, politics and society. Together with our clients, we aim to achieve a policy environment that reflects the technological and societal changes of our time. In doing so, we are dedicated to act in an objective, fair and future-oriented manner.

hbpa supports its clients with its staff as well as with a circle of independent expert partners.

The hbpa team in the heart of political Berlin:
Dr. Hans <br>Bellstedt

Dr. Hans
Bellstedt

Founder and Managing Partner

Alina <br> Klein

Alina
Klein

Account Manager

Sascha <br>Novoselic

Sascha
Novoselic

Account Manager

Christopher-Paul <br>Radtke

Christopher-Paul
Radtke

Account Manager

Saskia <br> Stedtfeld

Saskia
Stedtfeld

Junior Associate

Alina <br> Derfler

Alina
Derfler

Summer Intern

The hbpa expert partners for specific PA demands:
Sebastian<br> Fischer-Jung

Sebastian
Fischer-Jung

Digital Public Affairs; Political Design Thinking

Peter<br> Husen

Peter
Husen

European Public Affairs

Dr. Tobias <br />Weiler

Dr. Tobias
Weiler

Life Sciences & Health Care

Contact

Hans Bellstedt Public Affairs GmbH

Managing Partner:
Dr. Hans Bellstedt
Französische Straße 14 · D-10117 Berlin

 

tel +49 30 83 21 680 - 50
fax +49 30 83 21 680 - 88
mail@hbpa.eu

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Your individual hbpa-Policy Reports can be read and downloaded here.

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