The Purpose of Public Affairs

Climate change, digitization, demographic change – the coming years will be characterized by dramatic transformations and insecurities. hbpa advises and supports its clients in mastering upcoming challenges as a committed partner of politics in the service of society.

hbpa is a member of the

hbpa´s consulting approach is based on two pillars:

Services

Strategy Development

hbpa creates tailor-made Public Affairs strategies that are based on a thorough analysis of political developments and processes and reflect our customers’ targets and topics. Consequently, we also provide our customers with advice regarding (re-)positioning, issue management and digital transformation.

Services at a glance

Strategy Development

  • 360-degree analysis of the political, competitive and social media environment
  • Conception and moderation of strategy workshops
  • Strategy development including scheduling, planning of measures and resources
  • Development of innovative communication formats
  • Long-term support of our customers’ strategy implementation
Current references

Policy Analysis

hbpa’s team of policy experts is systematically and continuously observing legislative procedures relevant for our customers. Additionally, hbpa screens and evaluates relevant coverage in the media and social media channels.
The results of our monitoring are summarized in customer-specific weekly, bi-weekly or monthly reports which are accessible through a customer-login on this website (test login on request).

Services at a glance

Policy Analysis

  • Policy Reports: Regular briefings on relevant political developments
  • AdHoc News: Proactive updates (event-driven)
  • Political Event Outlook: Sights set on the next quarter
  • LegTrack: All relevant draft bills at a glance
  • Next week in parliament: Preview of the upcoming sitting week
  • Executive Brief: The “long view” of politics

Current references

Stakeholder Management

Crucial for a better understanding between businesses and politics are direct and topic-oriented talks. hbpa organizes individual “1:1”-meetings between business representatives and political decision-makers. Additionally, we also prepare and follow-up on these conversations.

Services at a glance

Stakeholder Management

  • Stakeholder mapping: identifying relevant actors in government, parliament and state agencies
  • Stakeholder profiling: profiles and evaluations of political decision-makers
  • Prioritization of contacts depending on the respective public affairs strategy
  • Conception and support of company or site visits with MoP from the respective constituency
Current references

Content Creation

Content and its appealing delivery (“story telling”) are the basis of any modern political communication. hbpa plans and creates narratives, position papers as well as booklets on special topics, in print and digital form. Layout and design are created in cooperation with selected creative partners. We further support our customers with the distribution of their publication by creating mailing lists and cover letters.

Services at a glance

Content Creation

  • Position papers - Political issue brochures
  • Factsheets, booklets on special topics, newsletters
  • Company and association reports
  • Webpages (concept, text)
  • Ghostwriting (speeches, essays, etc.), text editing 
  • Info graphics

Current references

Platforms & Dialogue

Focused event formats stimulate the exchange between entrepreneurs, parliamentarians and government representatives as well as the society as a whole. hbpa plans and organizes events of various degrees and thus increases the customer’s visibility in the political space. Important factors that contribute to the events’ success are content relevance and an appealing setting.

Services at a glance

Platforms & Dialogue

  • Parliamentary breakfasts, round-tables, panel debates, parliamentary evenings
  • Innovative formats such as pitches, fish-bowls, etc.
  • Special formats for MOP staffers
  • Overall concept, acquisition of guest speakers and moderators
  • Complete organization
  • Social media coverage
Current references

Social Media Management

Social Media and digital channels have become an inherent part of political communication. In order to be noticed by the digital public and take part in the debates one needs to have a clear Social Media strategy, relevant content as well as a professional appearance.
hbpa analyzes the customers’ digital environment and develops target-oriented issue- and posting-strategies for Facebook, Twitter, etc.

Services at a glance

Social Media Management

  • Analyzing and monitoring of relevant social media environments (participants, topics and trends)
  • Creation of customer-specific social media strategies (target groups, content, channels)
  • Conception and development of social media presences (Facebook, Twitter, Blog, etc.)
  • Composing of social media content plans (topics, occasions, messages)
  • Continuous editing of the various platforms and social media channels
Current references

People

At hbpa, we are, first and foremost, a team. Together we give everything for our clients. Respect and a culture of open dialogue are key for us as we strive to act fact-oriented, fair and future-proof.

hbpa supports its clients with its staff as well as with a circle of independent expert partners.

The hbpa team in the heart of political Berlin:
Bellstedt

Dr. Hans
Bellstedt

Founder and Managing Partner

Schedler

Tasha
Schedler

Member of the Management Team

Mokosch

Gunnar
Mokosch

Account Manager and Team Lead

Rock

Katharina
Rock

Account Manager and Team Lead

Rudenko

Maria
Rudenko

Junior Associate and SocialMedia

Rosenberg

János
Rosenberg

Junior Associate

Bellstedt

Katharina Sophie
Bellstedt

Public Affairs Researcher

Kramer

Marlène
Kramer

Public Affairs Researcher

Forster

Aaron
Forster

Public Affairs intern

The hbpa expert partners:
Fischer-Jung

Sebastian
Fischer-Jung

Digital Public Affairs; Political Design Thinking

Husen

Peter
Husen

Transport Policy; Telecommunication & Digital

Näumann

Johannes
Näumann

Climate & Energy; Circular Economy

Weiler

Dr. Tobias
Weiler

Life Sciences & Health Care

Blog


Unlike wind power, solar power is widely accepted, and solar panels are increasingly popular among homeowners, not least because of supporting regulations. Can solar energy resolve the challenges of Germany’s energy transition? In the next part of our series "The Future of Energy," we turn our attention to solar power.



More own posts

The Future of Energy: Episode 2: Wind Energy at sea

8 September 2021    Aaron Forster, Public Affairs Intern bei hbpa

The Future of Energy: Episode 1: Hydrogen

23 August 2021    Jakob Arnold, Public Affairs intern der hbpa GmbH

Sustainability: how consumers and investors pave the way

12 January 2021    Maria Rudenko, Public Affairs Researcher, hbpa GmbH

hbpa in dialogue archive

The phasing-out of fossil sources of energy leads to a higher demand for electricity and more volatile supply. How we can secure a base load for supply and safeguard the stability of the power grid? As a bridging technology, natural gas could have a key role in making Germany’s energy transition a long-term success.



More guest comments




guest comments archive

Magazine

The next edition of our magazine hbpa Wissen will be released in Q4 2021.

Contact

Hans Bellstedt Public Affairs GmbH

Managing Partner:
Dr. Hans Bellstedt
Französische Straße 14 · D-10117 Berlin

 

tel +49 30 83 21 680 - 50
fax +49 30 83 21 680 - 88
mail@hbpa.eu

Customer-login-area

Your individual hbpa-Policy Reports can be read and downloaded here.

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