Social media campaign for an industry association

Within the context of the current communication campaign of an industry association, hbpa is responsible for the entire social media presence. hbpa identifies topic-groups, writes tweets and posts and fills the Facebook and Twitter channels continuously. The targeted digital interaction with relevant stakeholders is part of the social media concept, which has already demonstrated its worth by pushing the numbers of followers and likes on the aforementioned channels from zero to 1 500 (t) resp. larger than 1 800 (f). View the twitter account here.

Additional insights into the topic of digital public affairs can be found in our presentations „Backrooms in the past, Facebook today" as well as „Digital Public Affairs – representation of interests and social media

Social Media & Digital

Social Media (SM) has evolved into an arena of public debate – and therefore also into a platform for political communication. In order to be visible in the digital public sphere and to engage in the debates taking place there, a clearly defined social media strategy and a professional, sustainable appearance is necessary. hbpa analyses its clients’ digital surroundings and develops individual strategies as well as content plans for networks such as Facebook, Twitter or Instagram on the basis of this analysis. Moreover, we identify digital debates that have the potential to become relevant in the political sphere. 

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Besides digital publishing we also produce and edit traditional material such as policy papers, issue brochures or policy briefings. In addition, we offer ghost-writing of speeches and essays. 

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