The House of Public Affairs

The Public Affairs consultancy hbpa supports companies, trade associations as well as institutions with their strategic communication towards governments, parliaments and the public.

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3rd Deutschland Digital Pitch on IT Security of Cisco Germany in Berlin - organised by hbpa.

Services

Strategy Development

hbpa creates tailor-made Public Affairs strategies that are based on a thorough analysis of political developments and processes and reflect our customers’ targets and topics. Consequently, we also provide our customers with advice regarding (re-)positioning, issue management and digital transformation.

Services at a glance

Strategy Development

  • 360-degree analysis of the political, competitive and social media environment
  • Conception and moderation of strategy workshops
  • Strategy development including scheduling, planning of measures and resources
  • Development of innovative communication formats
  • Long-term support of our customers’ strategy implementation
Current references

Policy Analysis

hbpa’s team of policy experts is systematically and continuously observing legislative procedures relevant for our customers. Additionally, hbpa follows opinion-forming processes in the media and the social networks.
The results of our monitoring are summarized in customer-specific weekly, bi-monthly or monthly reports which are accessible through a customer-login on this website (test login on request).

Services at a glance

Policy Analysis

  • Monitoring of legislative processes (federal / state / EU)
  • Social media screening (Twitter, Facebook, etc.)
  • Issue research and analysis
  • Summaries of expert hearings, panel debates and press conferences
  • Reports via email or through our customer login; ad hoc news via email or messengers (e.g. WhatsApp)
Current references

Stakeholder Management

Crucial for a better understanding between businesses and politics are direct and topical talks. hbpa organizes individual “1:1”-meetings between business representatives and political decision-makers. Additionally, we also prepare and follow-up on these conversations.

Services at a glance

Stakeholder Management

  • Stakeholder mapping: identifying relevant actors in government, parliament and state agencies
  • Stakeholder profiling: profiles and evaluations of political decision-makers
  • Prioritization of contacts depending on the respective public affairs strategy
  • Conception and support of company or site visits with MoP from the respective constituency
Current references

Content Creation

Content and its appealing delivery (“story telling”) are the basis of any modern political communication. hbpa plans and creates narratives, position papers as well as booklets on special topics, in print and digital form. Layout and design are created in cooperation with selected creative partners. We further support our customers with the distribution of their publication by creating mailing lists and cover letters

Services at a glance

Content Creation

  • Position papers - Political issue brochures
  • Factsheets, booklets on special topics, newsletters
  • Company and association reports
  • Webpages (concept, text)
  • Ghostwriting (speeches, essays, etc.), text editing 
Current references

Platforms & Dialogue

Focused event formats stimulate the exchange between entrepreneurs, parliamentarians and government representatives as well as the society as a whole. hbpa plans and organizes events of various degrees and thus increases the customer’s visibility in the political space. Important factors that contribute to the events’ success are content relevance and an appealing setting.

Services at a glance

Platforms & Dialogue

  • Topic-based breakfasts, round-tables, panel debates, parliamentary evenings
  • Innovative formats such as pitches, fish-bowls, etc.
  • Special formats for MOP staffers
  • Overall concept, acquisition of guest speakers and moderators
  • Complete organization - Social media coverage (Facebook, Twitter, Periscope, etc.)
Current references

Social Media Management

Social Media and digital channels have become an inherent part of political communication. In order to be noticed by the digital public and take part in the debates one needs to have a clear Social Media strategy, relevant content as well as a professional appearance.
hbpa analyzes the customers’ digital environment and develops target-oriented issue- and posting-strategies for Facebook, Twitter, etc.

Services at a glance

Social Media Management

  • Analyzing and monitoring of relevant social media environments (participants, topics and trends)
  • Creation of customer-specific social media strategies (target groups, content, channels)
  • Conception and development of social media presences (Facebook, Twitter, Blog, etc.)
  • Composing of social media content plans (topics, occasions, messages)
  • Continuous editing of the various platforms and social media channels
Current references

Blog


France’s new president Emmanuel Macron wants structural reforms, a flexible labour market and tax cuts. Will he find a parliamentary majority for his undertakings? And what is in store for Europe with the election of the 39 year old? Hans Bellstedt, owner of hbpa, has developed some thoughts on these issues on the blog CARTA. Click here to view the full article in German.




more own posts



Tackling insecurity - A first outlook on election year 2017

31 December 2016    Patrick Alfers, Director hbpa GmbH


Data is the main resource of the digital economy. However, this leads to a dilemma: on the one hand, we have the commercialization of data, on the other one the protection of privacy. We asked two politicians in the committee of digital agenda to give their views. In the following the contribution of Thomas Jarzombek (CDU). To view the opinion of Dieter Janecek (Alliance 90 / The Greens) click here.



more guest comments




Team

hbpa – a competent and highly motivated team, that is as familiar with the current legislation as it is with its customers’ topics and markets. The hbpa policy experts consider difficult tasks as challenges to be tackled and enjoy developing and implementing individual, goal-oriented solutions.

Find more information on individual hbpa team members here:

Hans <br>Bellstedt

Hans
Bellstedt

Founder and Managing Partner

Patrick <br>Alfers

Patrick
Alfers

Director and Account Manager

Sebastian<br> Fischer-Jung

Sebastian
Fischer-Jung

Executive Partner

Philipp<br> Lange

Philipp
Lange

Consultant

Christopher-Paul <br>Radtke

Christopher-Paul
Radtke

Account Manager

Loretta von<br> Plettenberg

Loretta von
Plettenberg

Project and Social Media Manager

Sascha <br>Novoselic

Sascha
Novoselic

Account Manager

Alina <br> Klein

Alina
Klein

Project Manager

Contact

Hans Bellstedt Public Affairs GmbH

Managing Partner:
Dr. Hans Bellstedt
Französische Straße 14 · D-10117 Berlin

 

tel +49 30 83 21 680 - 50
fax +49 30 83 21 680 - 88
mail@hbpa.eu

Customer-login-area

Your individual hbpa-Policy Reports can be read and downloaded here.

Get access with your personal login data and inform yourself!