The House of Public Affairs

The Public Affairs consultancy hbpa supports companies, trade associations as well as institutions with their strategic communication towards governments, parliaments and the public.

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hbpa-Quick-Read of Edward Tse's book "China's Disruptors..." now on our blog. #DigitalerDienstag

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Crucial elections are lying ahead in Germany and elsewhere in 2017 – hbpa-director Patrick Alfers undertakes a first outlook.

Services

Strategy Development

hbpa creates tailor-made Public Affairs strategies that are based on a thorough analysis of political developments and processes and reflect our customers’ targets and topics. Consequently, we also provide our customers with advice regarding (re-)positioning, issue management and digital transformation.

Services at a glance

Strategy Development

  • 360-degree analysis of the political, competitive and social media environment
  • Conception and moderation of strategy workshops
  • Strategy development including scheduling, planning of measures and resources
  • Development of innovative communication formats
  • Long-term support of our customers’ strategy implementation
Current references

Policy Analysis

hbpa’s team of policy experts is systematically and continuously observing legislative procedures relevant for our customers. Additionally, hbpa follows opinion-forming processes in the media and the social networks.
The results of our monitoring are summarized in customer-specific weekly, bi-monthly or monthly reports which are accessible through a customer-login on this website (test login on request).

Services at a glance

Policy Analysis

  • Monitoring of legislative processes (federal / state / EU)
  • Social media screening (Twitter, Facebook, etc.)
  • Issue research and analysis
  • Summaries of expert hearings, panel debates and press conferences
  • Reports via email or through our customer login; ad hoc news via email or messengers (e.g. WhatsApp)
Current references

Stakeholder Management

Crucial for a better understanding between businesses and politics are direct and topical talks. hbpa organizes individual “1:1”-meetings between business representatives and political decision-makers. Additionally, we also prepare and follow-up on these conversations.

Services at a glance

Stakeholder Management

  • Stakeholder mapping: identifying relevant actors in government, parliament and state agencies
  • Stakeholder profiling: profiles and evaluations of political decision-makers
  • Prioritization of contacts depending on the respective public affairs strategy
  • Conception and support of company or site visits with MoP from the respective constituency
Current references

Content Creation

Content and its appealing delivery (“story telling”) are the basis of any modern political communication. hbpa plans and creates narratives, position papers as well as booklets on special topics, in print and digital form. Layout and design are created in cooperation with selected creative partners. We further support our customers with the distribution of their publication by creating mailing lists and cover letters

Services at a glance

Content Creation

  • Position papers - Political issue brochures
  • Factsheets, booklets on special topics, newsletters
  • Company and association reports
  • Webpages (concept, text)
  • Ghostwriting (speeches, essays, etc.), text editing 
Current references

Platforms & Dialogue

Focused event formats stimulate the exchange between entrepreneurs, parliamentarians and government representatives as well as the society as a whole. hbpa plans and organizes events of various degrees and thus increases the customer’s visibility in the political space. Important factors that contribute to the events’ success are content relevance and an appealing setting.

Services at a glance

Platforms & Dialogue

  • Topic-based breakfasts, round-tables, panel debates, parliamentary evenings
  • Innovative formats such as pitches, fish-bowls, etc.
  • Special formats for MOP staffers
  • Overall concept, acquisition of guest speakers and moderators
  • Complete organization - Social media coverage (Facebook, Twitter, Periscope, etc.)
Current references

Social Media Management

Social Media and digital channels have become an inherent part of political communication. In order to be noticed by the digital public and take part in the debates one needs to have a clear Social Media strategy, relevant content as well as a professional appearance.
hbpa analyzes the customers’ digital environment and develops target-oriented issue- and posting-strategies for Facebook, Twitter, etc.

Services at a glance

Social Media Management

  • Analyzing and monitoring of relevant social media environments (participants, topics and trends)
  • Creation of customer-specific social media strategies (target groups, content, channels)
  • Conception and development of social media presences (Facebook, Twitter, Blog, etc.)
  • Composing of social media content plans (topics, occasions, messages)
  • Continuous editing of the various platforms and social media channels
Current references

Blog


„Künstliche Intelligenz, 3D-Druck, Maschinelles Lernen“ – die Begriffe zu den neuen, disruptiven Technologien fliegen uns nur so um die Ohren. Experten sprechen von den „Next Big Things“. Aber worum geht es dabei genau? In der aktuellen Ausgabe von „hbpa Wissen“ nehmen wir die neuesten Trends unter die Lupe und fragen auch nach regulatorischem Handlungsbedarf. Zum PDF geht’s hier



Internet, disruptors and platform economy – upon hearing these words we tend to think about companies such as Apple, Amazon, Facebook, Uber or Google – American giants that collect our data and change our lives. Edward Tse, former managing partner of Boston Consulting and Booz & Company in China, argues the opposite and gives us his insights into the fast-growing Chinese private sector.



more own posts

Tackling insecurity

31 December 2016    Patrick Alfers, Director hbpa GmbH

Digital Public Affairs

22 November 2016    Loretta von Plettenberg, Project & Social Media Manager


With the ever-increasing importance of data as well as data-based business models, we asked two Members of the Digital Agenda Committee of the German Parliament for their assessment regarding „Data as a resource for the digital economy”. The contribution of MP Dieter Janecek (Alliance 90/The Greens) can be found here while MP Thomas Jarzombek’s (CDU) comments will be available soon.



more guest comments




Team

hbpa – a competent and highly motivated team, that is as familiar with the current legislation as it is with its customers’ topics and markets. The hbpa policy experts consider difficult tasks as challenges to be tackled and enjoy developing and implementing individual, goal-oriented solutions.

Find more information on individual hbpa team members here:

Hans <br>Bellstedt

Hans
Bellstedt

Founder and Managing Partner

Patrick <br>Alfers

Patrick
Alfers

Director and Account Manager

Sebastian<br> Fischer-Jung

Sebastian
Fischer-Jung

Partner

Philipp<br> Lange

Philipp
Lange

Consultant

Christopher-Paul <br>Radtke

Christopher-Paul
Radtke

Account Manager

Loretta von<br> Plettenberg

Loretta von
Plettenberg

Project and Social Media Manager

Sascha <br>Novoselic

Sascha
Novoselic

Account Manager

Alina <br> Klein

Alina
Klein

Project Manager

Contact

Hans Bellstedt Public Affairs GmbH

Managing Partner:
Dr. Hans Bellstedt
Französische Straße 14 · D-10117 Berlin

 

tel +49 30 83 21 680 - 50
fax +49 30 83 21 680 - 88
mail@hbpa.eu

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Your individual hbpa-Policy Reports can be read and downloaded here.

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